The latest trend
in cruise destinations
is a resort-like experience
at the cruise terminal.
There are swimming pools
tourist-targeted bars,
restaurants and shops,
and attractions
that give tourists
a sanitized, well-maintained,
American-friendly
taste of the destination.
It is the Disneyland approach,
an oasis in the middle
of an often troubled reality.
Many people want this experience.
They don’t want to be reminded
that COVID is still killing people,
for example,
that the pandemic and climate change
and poverty exists.
Consider creating a similar oasis
of calm,
of beauty,
of safety
in your physical store,
and on your website.
Be an escape.