In the Romance Novel business,
we often talk about
the ‘ideal reader.’
They are the sole person
we’re creating our stories for
and they are the only person
we try to make happy.
This is essential
because no product,
no business,
heck, no person
can be everything to everyone.
As
Seth Godin
shares
“You can’t build a luxury car
that’s also inexpensive,
AND drives well off-road,
AND is very fast
AND super safe.
You can’t create an event
that’s intimate,
open to all comers,
proven,
resilient for any weather,
held outdoors
and unique.”
We have to choose
what we’ll offer,
what we’ll focus on.
I find that much easier
to do
when I have
a target customer
in mind.