You Are Not Your Customer

I don’t read books
in a series
in order.
I usually start
with book 3
and then go backward.

I am NOT my average reader.

Most of my readers
read my books in order.
They expect the series
to build.

I design my books
and my series
to do that.

You are NOT your customer.
Don’t assume
your preferences
are their preferences.

Ask your customers.
Research them.