Some of your customers
have told you
they’d love a version
of your product
wrapped in Halloween-themed packaging.
But you also know
there’s a growing intolerance
in some of your target markets
(like the Southern USA)
for anything viewed as not Christian.
What do you do?
You change your packaging
to orange.
You change the font color
to black.
Bam.
You have Halloween-themed packaging
that you could sell all year round
and that no one can ‘prove’
is Halloween-themed.
Play with orange and black
this spooky season.