Starting A Business Has Always Been Hard

Starting a business
in today’s
pandemic, climate change,
and
fascist
stricken world
is
admittedly a challenge.

But starting a business
has NEVER been easy.

In one of my niches,
I started
before there was
a market for the niche.
I started with
a couple readers (customers)
and the same number
of competitors.

I would approach readers
one by one
in other niches
and sell them
on my niche
and my books.

Today,
the challenge is
the market for the niche
is TOO crowded.

But the market also
has quite a few readers (customers).
And I no longer have to convince
prospects
that the niche is worth trying.

Don’t allow
the challenges
of today’s business environment
to stop you
from making your dreams
a reality.

They CAN be overcome.
As different challenges
have been overcome
by others
in the past.

Display Your Why

Building a business
can be extremely challenging
at times.

Things go wrong.
We sacrifice other things
like watching TV
or spending time with loved ones
or…sleep.

Many of us,
every so often,
wonder
WHY we’re doing this.

One thing
that has really helped me
persevere
during times of doubt
is having my WHY
highly visible.

I write my WHY
on the top of my calendar.

Some buddies
send themselves
digital reminders
about their WHYs.

Some buddies print
their WHY on posters
and hang these posters
in their offices.

Display your WHY.

Remind yourself
why you’re working hard.

Stay motivated.