I was lurking
on a social media thread
last night.
The discussion
was focused on
gyms and the classes
they’re offering.
Many of the gyms
have cancelled
their high impact cardio workouts.
There is little interest
in them.
They have focused
their efforts
on the much more popular
low impact workouts.
And they’ve noted
the age groups
interested in those
less intense workouts
are much younger.
They are changing
the music selection
to make those patrons
happy.
You and I
both know
WHY there has been
this shift
in workout preferences.
COVID
has decimated lung capacities
and energy levels.
Our prospects, our customers,
ALL of them
are different people
than they were
3 years ago.
Have you noticed more talk
about places
being wheelchair accessible?
That’s because,
due to COVID,
there are more people
in wheelchairs.
If we want to be successful
going forward,
we have to factor
our customers’/prospects’
decreased mobility
and energy levels
into our businesses.