customer feedback

Surveys And Focus Groups Aren’t Reliable

Most blood collection organizations
have dropped mask requirements
both for donors
and for volunteers/workers.

The number of blood donors
have decreased.
Significantly.

I’m not surprised.

The people who care enough
about others
to donate blood
are also
likely to be
the people who care enough
about others
to mask.

And they are also likely
to be the people
who align themselves
with organizations
that care about others.

A non-masking organization
doesn’t truly care
about others.

I know this.
You likely know this.

Why didn’t blood collection organizations
know this?

Because, I suspect,
they listened to non-donor feedback
on surveys.

Non-donors wouldn’t share
the true reason they weren’t donating
– most of them
don’t give a sh*t about other people.

They had to give a different excuse.
And the ‘easy’ excuse
for non-donors was
they’d have to wear a mask.

People lie on surveys
and in focus groups.
I’ve seen that happen.
Often.

Ask yourself
if the results
are logical.

And use those results
cautiously.

I will post a cute photo
of kittens
on social media
and receive comments
complaining that
I didn’t post
a photo of puppies.

Not everyone will like
what you post
or do
or build.

This especially applies
to your new business idea.

Some people won’t like it.
Heck, some people
will hate it.

And the more details you share
about the idea,
the more things people
will find wrong with it.

Hopefully enough people
will like it
to build a viable business
around them.

But some people won’t like it.
And a few people will hate it
with a fiery passion.

Expect that to happen.
Don’t let it stop you.

A loved one was asked
to bring vodka to a party.
He doesn’t drink alcohol.
The asker knew that
yet still assigned him this important task.

There are hundreds of types of vodka.
They are all different,
will taste different in mixed drinks.
The loved one picked one bottle at random.

Is it a good brand/type?
He doesn’t know.

The asker won’t know that either
until the loved one
arrives at the party.

You might be shaking your head
right now,
thinking how the asker
should have clearly asked someone else
to buy the vodka.

Yet we do this ALL the time.

We talk about our business ideas
to people
who would never use those products/services
and then we VALUE
their completely random feedback.

Don’t ask someone who doesn’t drink alcohol
to bring alcohol to a party.

And don’t ask someone
who would never use your products/services
their opinions
on those products/services.