The average adult person’s
attention span
is
8.25 seconds.
That’s less than
a goldfish’s attention span.
And it is decreasing
every dang year.
In the book world,
in the past,
we’d ensure we had a hook,
an attention-grabbing statement
or question
that pushes readers to continue reading,
at the end of every chapter.
Now,
we place a hook
at the very least
at the end of every page.
Keep this in mind
when creating ad copy
or videos
or any other type
of selling/marketing material.
Hook them quickly
and continue to hook them
or you WILL lose their attention.