Secrets are powerful
marketing tools.
Many of us love to
hear them.
We like to think
we have information
other people don’t have.
We’re part of the insider group.
I use ‘secrets’ all the time
to sell books.
I’ll share them
with my newsletter subscribers,
telling them
“I shouldn’t tell anyone this
but (whispers)…”
Having secret baby in a title
increases sales.
Giving people an ‘Insider secret’
sells products
and creates followers for life.
No one wants to miss out
on the next insider secret.
How can you use
the power of secrets?