A well known marketing guru
is setting up an organization
to help fight climate change
(and, I suspect,
to sell more books).
The thing is…
similar organizations
already exist.
Their structures are in place.
They are ready to go,
are getting to work,
are making a difference in the world.
Today.
They merely need more support
and more people involved.
In contrast,
when the founders started #TeamTrees ,
they set it up
as a conduit for Arbor Day Foundation,
an existing organization
that plants local trees by local people
worldwide.
#TeamTrees could focus
on the huge task
of driving awareness and support.
They’ve helped plant
over 19 million trees thus far.
If your goal
is to make a difference
in the world,
ask yourself
if you can make a bigger difference
by supporting an existing organization
rather than starting a new one.