Those That Go First

We are rarely truly first.

There is usually a company
that has targeted
the same market
as we are targeting.

There is usually someone
who has tackled
similar challenges
as we’re currently tackling.

There is usually a climate
on this wonderful planet
that is a few years ahead
of what our own climate
will eventually become.

Do your research.

Learn from
those pioneers,
from the people or entities
who before us.

That might make
the difference
between
success
and
failure.