Folks in northern climates
love to complain
about the snow.
Now, that the snow
is going away,
due to climate change,
people from elsewhere
assume we’ll be happy about that.
We aren’t happy
about that.
At all.
Because the snow
benefits our crops.
Without the slow release
of moisture
from snow packs,
our farmers face drought.
The snow and the cold
is also necessary
for our local plants, insects,
animals, birds
and many, many industries.
Don’t assume
complaints
about an aspect of your products
mean those customers or prospects
want that aspect removed or changed.
Humans are illogical beings.
It might not mean
that at all.
Investigate
before you take action.