Dandelions And Marketing

In my area of the world,
dandelions are considered weeds.
They are perceived
as ‘bad’ plants.

Every part of a dandelion
from the flowers to the roots
is edible.

Dandelions feed the bees.
They are often
the first flowers to appear.

They’re drought tolerant,
don’t need much water
in this water-shortage world.

They have taproots
that help aerate
and fertilize the soil.

And they grow in all types
of soil
from sand to clay.

There is no reason
that dandelions
should be considered undesirable.

Yet the lawn and grass companies
have convinced us,
through persistent marketing,
that dandelions are weeds,
that we should remove them
from our yards.

Think of the dandelions
when someone claims
marketing has no impact
on people’s perceptions.

Marketing DOES work.