A buddy asked me
how she could convince
her very decided sister
she should worry about COVID.
I said, “I don’t know.”
But I thought,
“You don’t.”
Convincing someone
whose mind is made up
to change their mind
is EXTREMELY difficult,
if not impossible.
It takes a disaster-level event.
We’re not going to easily convince
a vegetarian to buy
our all beef hamburgers
or
a couch potato
to train for a marathon.
We COULD, however,
convince someone who is undecided.
We COULD convince
someone who eats a variety of things
to buy our all beef hamburgers
or a person
who works out when it’s fun
to train for a marathon.
Focus on the undecided.