Many experts add
being ethical or nice or kind
to their list
of guidelines
a successful business builder
should follow.
But we all know
MANY business builders
who aren’t ethical at all.
And they are very successful.
Financially successful.
Because being ethical
is a limitation.
It means we can’t do
certain things
like
not pay our workers
or
upcharge customers
based on the pigment
in their skin
or
take out a safety feature
on our products
because it costs
a couple cents more.
If your definition
of success
is purely financial,
of course,
it pays to be unethical.
But
if your definition
of success
is to leave a legacy
or make a difference
in the world,
being ethical
is essential.