Whenever I tell people
I’m a writer
(a business builder),
they usually say something like
“It must be nice
to set your own schedule.”
I admittedly DO
have a little bit of flexibility
as to when
I’ll complete tasks that are
invisible to the reader
(customer).
But any task that the reader sees
is usually set.
Because I want to be
part of their schedules
and my readers’ schedules are set.
I also want to become
a habit
and habits usually happen
on a regular schedule also.
We get our coffee
at 7 am every day.
We start a new book
at the beginning of the week.
We wear casual clothes
to work
on Fridays.
If we want to be successful,
we have to align
our schedules
to our customers’ schedules.
For me,
that means releasing a book
every three months
on the third Tuesday
of that month.
It means sending a newsletter
around the same time
EVERY month.
It means starting the promotion
for that new release
the same number of days
before that set release day.
Most of my schedule
and most of every successful
business builder’s schedule
is set by the customer.
We don’t truly
do things whenever
we want.
That’s a myth.