Some writers argue
that romance novels don’t need
a romantic happy ever after
or happy for now ending.
They don’t understand
the ‘problem’
romance novels solve
for readers.
Romance readers, yes,
are looking for entertainment
but any well written book
should supply that.
They pick up a romance novel
because they are craving
that burst of happiness
the romantic happy ever after
or romantic happy for now
supplies.
THAT is the problem
romance novels are solving.
And if writers don’t supply that,
they aren’t addressing
the reader’s ‘problem.’
Successful businesses
solve problems.
And they know this.
As Seth Godin
shares
“If it was hard
to explain
why someone needed
what you were doing,
you had a real problem.”
What problem is your business
solving
for prospects and customers?