I go on cruises
regularly.
I usually stay
in the least expensive cabin.
Recently, my cabin
was upgraded
for free.
It had a balcony
and was larger.
It will be VERY challenging
to go back
to booking
the least expensive cabin.
Temporary upgrades
WORK.
They will shift
some of your customers
to the more expensive option.
Offer a temporary upgrade
to your loyal customers
as a ‘reward’.
Evaluate the results.
Expand that marketing
if you see positive results.
Every year,
on December 31st,
I review what happened
over the past year.
This year wasn’t my best.
Sales were down.
Production was down.
But that was expected.
We continue to deal
with the pandemic,
are dealing
with intensified climate change.
The big wins are…
the writing business survived
these challenges
and,
most importantly,
I survived these challenges.
Not every year
will be stellar.
Some years,
merely surviving is a huge win.
And that’s okay.
That’s part of building
a business.