It is tempting
to build a fast craptastic product,
market the heck out of it,
and then
ignore the customer complaints.
You have their money, right?
Why should you care
if they’re unhappy?
You should care
because caring
is the ethical thing to do
but also
because it makes good business sense.
Almost every marketplace
today
is crowded with sellers.
Finding customers
and convincing them
to buy from us
is costly
– in time, money, other resources.
Doing all that
to sell them one craptastic product
is a waste of resources.
Most of us
should want repeat business.
That spreads the cost
of finding that business
over multiple sales.
That second sale
has a bigger profit margin.
Build a product
and a business
that encourages repeat business.