Everyone is getting older.
That’s the goal in life.
Because the alternative certainly
isn’t fun.
What I call
‘old people thinking’
often comes with
getting older.
And it is often
destructive,
especially as
we’re building our businesses.
Old people thinking
includes thought patterns
like…
Thinking younger people
are lazy.
They aren’t lazy.
They are, on average,
the hardest working demographic
in existence.
But they certainly aren’t,
on average,
being paid adequately.
Thinking they don’t make
good music, movies, books, etc,
any more.
There is amazing art
being created
every dang day.
If we don’t understand
the appeal of it,
we likely don’t understand
those target markets.
That’s EXTREMELY limiting.
Thinking prices
have remained the same.
Prices have increased
in almost all areas…
substantially.
If we don’t know current prices,
we can’t price
our own products or services
correctly.
If we find ourselves
slipping into
‘old people thinking,’
recognize that’s an issue,
do the research,
correct that problematic thinking.