I often use
the past to help predict
the future.
I’ll look at past sales
for vampire romances, for example,
to help predict
how many sales
my vampire romance
might have.
In the past,
this prediction
was dang close.
Today?
It could be
business-flatteningly off.
The world has changed
significantly.
In the book world,
AI and COVID
has shifted the baselines.
But we are also in a new era
for climate
and pandemics
and politics
and almost everything else.
Being VERY cautious
when using the past
to predict the future.