Yesterday, I sent
a newsletter.
It contained an
exclusive-to-the-newsletter
bonus scene.
That bonus scene was
one of the best scenes
I’ve ever written.
It contained action and humor
and some of the other key elements
that appear in my stories (products).
32 people unsubscribed.
I was glad they did.
If they didn’t like that scene,
they certainly wouldn’t like my stories.
I was wasting money
keeping them on my list
and
they were wasting their time
by being on my list.
Newsletter unsubscribes
aren’t always
bad.
Sometimes, they are
a very good thing.