I’m not a fan of
Best Of Lists.
Because,
unless the products or services or experiences
on those lists
are identical,
they can’t be truly ranked.
Someone who loves big cities,
for example,
won’t enjoy visiting
top ranked Bali
more than they enjoy visiting
second ranked New Orleans.
The experiences are completely different.
And comparing the two
could lessen our enjoyment of them.
Seth Godin
shares
“We end up
comparing our wedding
or our box office numbers
or our tweet stats
not only to
our own best ever,
but to
the stats of others.
This summer is
unlikely to be
your best summer ever.
But it will be a summer,
and it’s up to each of us
to decide what to do with it.”
Best Of lists
and other comparisons
can be great marketing tools.
But the rankings are meaningless.
Our products and services are unique.
They can’t be directly compared.
Don’t use rankings
as an indication of worth.