The Quiet Signs Of Expertise

I met someone lately
who had very rough hands
and short fingernails.

I asked her
if she was a gardener.

She was surprised
I knew that.

Most dedicated gardeners
I know
have very rough hands
and short fingernails.
Those are signs
of dedication
to that role.

A food lover buddy
tells me
when he sees an immaculate home kitchen
with worn and/or stained
kitchen towels,
he knows someone in that home
loves to cook or bake.

There are often
quiet signs of expertise.

Know them.
Look for them.
Don’t be ashamed
if you sport them.

The Pollen Report

Whenever I check the weather,
I also check
the pollen report.

Will it be a bad allergy day
or a good allergy day?

Should I wear a mask
outside
or can I bareface it?

The pollen report
on my favorite weather site
is contained
within
Similasan’s ad copy.

Similasan produces
allergy relief products.

They know pollen.
They track pollen.
They treat reactions
to pollen.

Reporting on pollen
while advertising their cures
is clever
and efficient marketing.

Are you tracking
a factor
for your business?

Would your customers
benefit
from that tracking also?