The Quiet Signs Of Expertise

I met someone lately
who had very rough hands
and short fingernails.

I asked her
if she was a gardener.

She was surprised
I knew that.

Most dedicated gardeners
I know
have very rough hands
and short fingernails.
Those are signs
of dedication
to that role.

A food lover buddy
tells me
when he sees an immaculate home kitchen
with worn and/or stained
kitchen towels,
he knows someone in that home
loves to cook or bake.

There are often
quiet signs of expertise.

Know them.
Look for them.
Don’t be ashamed
if you sport them.

The Hot Gifts List

I bought several things
as gifts
for loved ones
merely because
they were on a Trendy Gifts
for Christmas 2021 list.

These loved ones
have everything they need
but they might, just might
not yet have the hot, newest thing.

You are the expert
in your niche.
You likely know
what the trends are.

Use that knowledge
to gain the trust
of prospects.

Craft a Hot Gifts List
for your niche.

Ensure your product or service
is mentioned somewhere.
Link to other businesses’ products/services
(use an affiliate link
if at all possible).

Post that list on your website, blog,
social media, newsletter.

Your customers will thank you
and you will be viewed as an expert.

Craft a Hot Gifts List
for your niche.