I label my Romance Novels
(products)
as Adult.
I tell readers
the stories
have a lot of
sex and violence
and cussing in them.
They aren’t all extreme
but by labeling them
that way,
I don’t have to worry
about offending readers
(customers)
AND
I get the marketing benefit
of appealing to
the (many) readers
who gravitate toward
the extremes.
There aren’t many stories
in that part of the market.
There are a LOT of stories
sitting in the middle.
They are a little bit sexy
or a little bit dark
or have a couple of cuss words.
Don’t be afraid
of labelling your products/services
as extreme.
There’s a market for extreme
and it usually isn’t crowded.