Even the WHO has admitted
that 1 in 10 COVID infections
result in long COVID.
On average,
North Americans are catching
COVID 2 times a year.
That means
roughly
EVERYONE will have long COVID
in 5 years.
Design your business
around that.
Assume the population
will be ill.
Minimize the number of people
needed to run your business
and to produce your product.
Make your product
easy for an ill person
to use.
Heck, make your marketing
easy for an ill person
to understand.
Prepare yourself
and your business
for this new reality.
It is coming.
Design your business
around an ailing population.