With all the disruptions
happening in the world,
it is essential
to have alternatives.
If you’re planning
an outdoor marketing event,
for example,
have an indoor alternative
in case of climate change
weather extremes.
Have signs designed to point
to that indoor alternative.
If you’re planning
an in-person promo,
have a virtual promo alternative
in case of a pandemic flare up.
Have a way
to contact attendees.
If you’re serving appetizers
made with eggs,
have an alternative appetizer
recipe
that doesn’t use eggs
in case of a bird flu egg shortage
or customer concerns.
Have alternatives.
Switch to these alternatives
if you need to do that.