There’s an ever-going argument
posed by new writers
about whether or not
a Romance Novel
should have
a Romantic Happy Ever After
(or, in some cases,
a Romantic Happy For Now).
These writers
don’t understand
Romance readers
(or any customers).
Romance readers
are buying how the story
makes them FEEL
at the end of it.
They are buying
the Romantic Happy Ever After.
They’re plunking down
their cash
expecting to get
that happy,
all is right with the world
glow
in return.
THAT is what they’re paying for.
Seth Godin
shares
“Most of what we encounter
is driven by emotions,
and our emotions are always relative.
When we’re shopping for a car
or an avocado,
we’re buying the way it makes us feel,
not how it would make someone else feel.”
Understand what your customers
are buying EMOTIONALLY.
And it is ALWAYS an emotion.
Then give them
that emotion.