Make It Easy To Contact You

I placed a large order
online
with one of the biggest stores
in its industry,
arranging for the order
to be picked up
in person.

I received a notification
to pick it up.

I picked it up.

Then I received another notification
telling me
if I didn’t pick up the order soon,
it would be cancelled
and my money would be refunded.

The notification stated clearly
that I should NOT reply
to that email address.

No other contact information
was given.

I couldn’t figure out
how contact the store
about the order.

The order I’d already picked up
was cancelled.
My money was refunded.

That big purchase
might have been free.
I don’t know.

Make it easy
for customers
to contact you.

Some of us
would prefer
to pay our bills.

Your Target Market Isn’t Your Competition

Many writers are ranting
about how AI stories are sh*t
and how no one who cares
about quality
or the future of storytelling
would buy them.

The issue is…
writers aren’t the target market
for AI stories.
READERS are the target market.

And the average reader doesn’t give a sh*t
about how their stories are crafted.
They also don’t care
that much about quality.
And they really don’t care
about the future of storytelling.

Your target market
isn’t your competition.

Focus on what
your prospective customers
want.