Expanding Your Business

The book graphics tool company
I’ve been using
has now ‘expanded’
their offerings
to author services.

They haven’t updated
their available graphics
for three months.

They’re ignoring
their core business
to focus on the other offerings
and that is reducing
value for their existing customers.

I likely won’t renew
my subscription with them.

I’ll move
to a dedicated graphics company
or buy software and stock images
and do it all myself.

If you want to retain
your customer base,
don’t focus
100% of your energy
on new products/services.

Allocate some resources
to your original products/services.