How To Avoid A Lawsuit

Many people use a lawyer after
they’ve gotten themselves into trouble. 
Me, I use a lawyer to avoid trouble. 

Some people prey on the weak,
the employee least likely to sue,
the neighbor with no idea of her rights. 

I’d rather not be that person so
what I do is subtly let people know
that I have legal counsel. 
I’ll make jokes every once in a while
about “how my lawyer’d like that”
or how I drive my lawyer crazy.
I ALWAYS take legal documents
home before signing,
stating that I’ll have my lawyer look over it 
(whether I do or don’t). 

The best lawsuit is the prevented lawsuit. 

Nike Vs Fortune

There are two major companies
in the $62 Billion U.S. Golf business,
Nike and Fortune (owner of Titleist). 

Fortune,
targeting the money rich baby boomers,
is number one in golf clubs, shoes and gloves. 
Nike with Tiger Woods and his younger demographic 
are snapping at their heels. 

So are all the opps in golf already taken? 

According to Rick Horrow of Horrow Sports Ventures,
20% of all new golfers are women. 

Who is directly addressing their needs? 

As crowded as a market appears to be,
there are always opportunities for a new entry. 

A Dual Drawer Dishwasher For Him

Dual drawer dishwashers were originally designed
for dishes needing to be cleaned at different settings,
delicate and heavy duty.  

Consumers have found a new use.  

They,
instead of putting the dishes away,
use one drawer for dirty
and one for clean. 
Saves time and saves space. 

And yes, the pioneers of this usage
have been single males. 

Has this new use been properly promoted? 
No.
Opportunity?
Yes. 

A Condo For Her

Men and women are different.  
They have different needs and wants. 

In everything, even housing. 
Responding to the increasing sales to single females,
Gemstone is designing condo units in Las Vegas
especially for them. 

The Diva suites have features such as
a vanity drawer plug for hairdryers,
terrace gardens with self-watering systems,
and walk-in closets with built-in organizers,
shoe storage, and full-length mirrors.

Can your product be better tweaked
for your target customer?

Long Copy

As John Carlton weighs in again
on long copy vs short copy
(long copy won years ago), 
he reminds us that successful marketing
isn’t always the most “popular” marketing. 

“It’s not entertaining…
it’s not often pretty…
and it’s not about “branding” or creating cool art. 
Or even being “liked”.” 

Its about sales.

Suck up the vanity
and do what works.

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Categorized as Marketing

Refuse To Die

In Karen Salmansohn’s book Ballsy,
she points out that
“There are no wishy-washy rock stars,
no wishy-washy astronauts,
no wishy-washy CEOs,
no wishy-washy nobel prize winners.” 

Determination is a key success factor
and so is dealing with negativity. 

She advises to be like a cockroach
and “Refuse To Die.” 

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Categorized as General

Talent Is Not Enough

I hear it all the time. 
I write better than she does,
why did she land a book deal? 
I know more about the product,
why did he get the promotion? 

Simple. 

Talent is not enough. 
Duct Tape Marketing’s John Jantsch
suggests adding creativity. 
I advise adding marketing.

Regardless of the add on,
you need more.

Oh and hard work is a given. 

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Categorized as Marketing

First Born And IQ

Birth order decides IQ. 
A new study by Dr. Petter Kristensen
shows that the average IQ
of the first-born men was 103.2
compared with 101.2 for second-borns
and 100 for third-borns. 
Earlier studies show the same
relationship for women. 

So what does this mean? 
Absolutely nothing. 

According to
another study by Jay Zagorsky,  
people with a higher IQ,
although earning more on average,
end up with the same net worth
(all other factors being equal). 

Stop using lack of smarts or birth order or…
as an excuse to do nothing.

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Categorized as General

The Unlimited Inbox

Many email suppliers are moving
to the unlimited inbox,
no space restrictions. 

The upside is that emails can be filed forever. 
The downside is that emails can be filed forever. 

Until now, I’ve used the inbox at capacity notice 
as a reason to sort through my emails,
getting rid of garbage and
answering messages I’ve been procrastinating on. 

Now, I have moved to formally scheduling this process. 

As technology changes,
so must our processes.

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Categorized as General

The Three Phrases To Know

When I travel,
before getting on that plane, train or ship,
I ensure that I know at least
three basic phrases in the native language (s)….
Hello,
Do you speak English?,
and
Thank you. 

This isn’t about communicating obviously. 
If the answerer says yes to the second question,
I could have as easily used English. 

This is about making a connection
and showing respect. 

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Categorized as General