On one of my blogs,
I’m spicing up content by
posting more interviews with experts.
At first I was finding these experts
with simple Google searches.
Took time and
I didn’t have a very good response rate.
Then I realized that I was searching in the wrong place.
I went to an article directory.
Here were a list of experts writing content for free,
all in hopes of publicity.
Suddenly my response rate increased
to pretty close to 100%.
Are you also searching for customers
in the wrong place?
Are you buying ad space for online ventures offline?
Are you trying to sell romance novels to poetry readers?