I’m a fan of newspapers and magazines.
I think they can add value.
I think they can serve a purpose.
However,
I also think they can’t afford to make mistakes,
and they definitely shouldn’t piss off
over 50% of the population.
Which is what The Economist has potentially done
by publishing the most sexist article
I’ve read in a magazine in a long, long time
( The Art Of Selling ).
Not only is it severely sexist
but the article sounds so old fashioned
and out-of-date,
that it makes me doubt
all of the other
well-researched, modern articles.
THAT is how fragile a brand is.
One one-page article can destroy
years of brand building.
Guard your brand.
Protect your brand.
Oh, and if you think something sounds sexist,
it probably IS.