A company sent me a message
informing me
all I had to do
to join their preferred members club
was share ONE of their posts
on social media.
That would make a difference
to them.
Well, h@ll, I could do that.
So I did
and now I’m part of their club,
which means I receive more ‘exclusive’ offers
from them
but I also receive more selling messages.
“The researchers concluded:
People are more likely
to take action
when minimal parameters are set.
People may ask themselves
if they have enough to donate
and whether it will make a difference.
By clarifying that
“even a penny” could make a difference,
the second line makes the request
more achievable
for those considering a donation.”
Minimal perimeters work.
Consider using them
in your sales copy.