In Harvey Mackay’s book,
Beware The Naked Man
Who Offers You His Shirt,
he tells the story of Sam Walton
walking into the messy, disorganized
store of a competitor,
zeroing in on one area
and asking
“how come we’re not doing that?”
The competition may lag you
in sales but
there’s a reason they are
still in business.
That is because they are offering
something you aren’t.
Find out what that something is.
When I moved from Road To Forbes
to my own domain,
I almost reposted
my two years of history.
I told myself that it was
because readers wanted the old posts.
A lie.
All that content is available
with a simple Google search.
No, it was arrogance, pure and simple.
It irked me to be back to being
a baby blogger,
starting all over.
The price for this arrogance
would have been high.
I’d be back in the Google Sandbox
(where I have my own chair)
penalized for duplicate content.
How is that serving my readers?
Easy answer.
It doesn’t.
An accounting friend is interviewing.
She’s gifted (yes in finance)
and companies are wooing her.
One of her criteria for
a prospective employer?
She has used the latest version for months
and it simply doesn’t work
(for finance people).
It has all the bells and whistles
(though no flight simulator this time)
and that is the problem.
The fancy Fluent menu bar
interferes rather than enhances.
The product is over developed
and is not longer usable.