In Harvey Mackay’s book,
Beware The Naked Man
Who Offers You His Shirt,
he tells the story of Sam Walton
walking into the messy, disorganized
store of a competitor,
zeroing in on one area
and asking
“how come we’re not doing that?”
The competition may lag you
in sales but
there’s a reason they are
still in business.
That is because they are offering
something you aren’t.
Find out what that something is.