German philosopher Arthur Schopenhauer
stated that all truth goes
through three steps.
First, it is ridiculed.
Second, it is violently opposed.
Finally, it is accepted as self-evident.
Entrepreneurs work within the first two steps
(by the third step,
all opportunity is gone).
What does this mean?
Don’t expect raving fans
on day one.
You’re going to have to sell your ideas.