If I can’t pitch a story
in one short sentence,
I don’t write it.
Why?
Because I know
I won’t be able to sell it
to publishers, editors, readers.
Reducing a 400 page novel
to 7 or 8 words
is challenging
but it brings clarity to the project.
Diane von Furstenberg,
fashion designer,
shares
“I think the most important thing
is to believe in what you do.
And identifying a goal,
to have clarity,
is very important.
You cannot fake clarity.
When you don’t have clarity,
you don’t.”
Can you sell your product
in one sentence?