Starting As The Demo Girl

Some writers,
even new writers,
have personal assistants.
These assistants
promote on social media,
contact book bloggers,
handle the email.

The issue is…
for some things,
direct contact
from the writer (business owner)
gets bigger results.

And when you’re in start up mode,
the dollars saved
are precious.

Most business builders
start out
doing everything.

Jessica Iclisoy,
Founder of
California Baby,
shares

“For the first eight years,
I was a demo girl
— you know the girl
who stands
at the end of the aisle
and says,
‘Could you try my product?'”

Prepare to do everything
when you first start your business.