With services such as TiVO,
TV commercials are increasingly ineffective.
Networks know that so
they are experimenting
with other forms of advertising.
Two of the latest are snipes and bugs.
Bugs are the static logos that
watchers often see on
the bottom left hand corner of the screen
(Why left?
Because that is where the viewers eyes go first).
Snipes are very similar to bugs except animated.
As advertising evolves, so will content.
To leave this space of the screen clear
for bugs and snipes,
I soon expect to see
little to no programming content there.