I’m currently taking two on-line classes.
Class A started off with a bang.
Day One, the prof offered a free critique
of any taglines or back copy.
I sent mine in,
happy that I had already recouped
the cost of the course with
the value of that critique.
After that, any other information
(and there was a lot of it)
was bonus.
Class B was more traditional,
a lecture with questions asked
at the end of the course.
I had to wait for my information and
I’m still not sure if I got my money’s worth.
If you have a choice between
giving a freebie
at the beginning
or
the end of a relationship,
choose the beginning.
Add value right away.