During the 2007 Super Bowl,
Cadillac ranked 1st
as the advertiser most likely to be seen or heard.
What a higher end brand like Cadillac?
Isn’t football the average joe’s sport?
Nope.
People in households with income over $100 thousand
are three times more likely to watch the Super Bowl than
people with household incomes of less than $30 thousand.
40% of NY Giants fans have household incomes
higher than $100 thousand.
The gender gap with Super Bowl viewers may be closing
but the income gap is not.