One of the most brilliant marketing campaigns
I’ve seen in a while has to be
Diamond Shreddies.
Here is a favorite cereal,
thought of as boring yet dependable.
It has a core base of loyals
preventing the product from being messed with taste-wise
(or risk a New Coke disaster).
So how do you create excitement?
You rotate the product and
force consumers to look at it in a new way.
Yes, consumers know it is the same old Shreddies.
The inside joke makes the marketing even more endearing.