My favorite Valentine’s Day
marketing pushes
of 2008
has to be M&M’s green promotion.
Instead of the expected pink or red M&M’s,
the company is promoting green
(with the Tagline
“It says I want you.
Need you.
Love you.
Like red never could.”)
Why green?
Because of the urban legend
about green M&M’s
promoting… umm… friskiness.
Yes, a company working with urban legend,
rather than against it.