Tom Peters has a great post
on the power of what he calls
the boomers and the geezers.
A big eye opener as to
why you should pay attention to this market?
“The average American buys 13 cars
in the course of a lifetime.
She-he buys seven of the thirteen
after the age of 50.”
You read that right,
7 cars after the age of 50.
He also makes a good point
that selling to this market
is easier
if you have staff IN this market.