Baby boomers
(individuals born from 1947 to 1966)
as a target market
is tempting.
They are in their peak wealth building years
and aren’t afraid to spend money.
Do NOT treat them as seniors, however.
Boomer expert Lina Ko
cautions marketers to watch
their language when talking with boomers.
Older boomers are NOT senior citizens.
They are leading edge boomers.
They do NOT retire.
They reinvent themselves.