I keep hearing
TV is dying.
Maybe.
Maybe not.
According to
The Boomer Century 1946-2046,
the average retiree watches
43 hours of tv a week.
That’s over 6 hours a DAY.
What does that mean?
If that trend holds
with the boomers approaching retirement,
we’ll be looking at a boom
in viewership.
That is,
if the networks produce content
this demographic wants to watch.