My mother is about to turn 63.
I know better than to call her old.
If I have to refer to her age,
I call her ‘older’.
That she can’t argue with.
According to a study
by the Pew Research Center,
people aged 18-29
believe
old age begins at 60.
Respondents over the age of 65
believe old age begins at 74.
Age is relative
and no one truly feels
he/she is the old category.
Never use old
when referring to the group
you’re marketing to.