A buddy
asked his social media followers
how the world could make
their food systems
more secure.
A follower suggested
lawns,
the largest irrigated ‘crop’
in the USA,
could be converted to vegetable gardens.
Someone else dismissed
that ‘solution,’
saying it would only provide
a fraction
of the food
the entire country’s population
would need.
This same person
dismissed every other suggestion
using the same argument.
Okay, dumba$$,
if you’re looking for
one easy solution,
you’re not going to get one.
The solution will be
dozens of smaller solutions.
Just as the solution
for your target market’s problem
will likely be
dozens of smaller solutions.
And you, as a business builder,
could provide one of those
smaller solutions.
Focus on solving a part
of the problem.
THAT is doable.
And it could be
extremely profitable.